- מיקום
- תל אביב - יפו, מרכז
- היקף משרה
- משרה מלאה
- עבודה מהבית
- היברידי
- תפקיד
- איש/אשת שיווק ופרסום
תיאור המשרה
Company Description
At Check Point, what you do matters. Every day, we protect over 100,000 organizations worldwide from increasingly sophisticated cyber and AI-driven threats, securing their AI transformation.
Our prevention-first approach safeguards hybrid networks, cloud environments, digital workspaces, and AI systems, stopping attacks before they happen.
This is where innovation meets real-world impact. You’ll help customers across industries operate with confidence in a rapidly changing digital world, working alongside smart, curious people who take ownership, challenge assumptions, and solve complex problems.
We’re proud to be recognized by TIME, Newsweek, and Forbes for excellence and workplace culture.
What really sets Check Point apart is the opportunity to grow, contribute, and help companies navigate their AI transformation securely.
If you’re excited to work at the forefront of AI-driven security on a global scale, this is the place to do it.
Job Description
- Own and execute the Israel field marketing strategy, aligned with the Global Marketing strategy, Business priorities, growth objectives and sales targets
- Design and deliver integrated marketing programs, including ABM, demand generation, executive engagement and thought leadership initiatives
- Partner closely with Sales teams to generate pipeline, accelerate opportunities and support strategic account growth
- Build and strengthen relationships with customers, partners, industry influencers, startups and technology alliances across the Israeli ecosystem
- Lead Check Point's presence at key cybersecurity, technology and innovation events, ensuring strong brand visibility and customer engagement
- Develop executive-level experiences, roundtables, innovation forums and customer communities that position Check Point as a trusted cybersecurity advisor
- Localize and amplify global campaigns to maximize relevance and impact in the Israeli market
- Drive digital marketing initiatives across email, social, paid media and emerging channels
- Manage local marketing budgets and investments based on business priorities, performance and ROI
- Analyze campaign performance, pipeline contribution and business outcomes, continuously optimizing activities for greater impact
- Coordinate agencies, vendors and cross-functional stakeholders to deliver world-class execution
- Identify new market opportunities, trends and innovative engagement models to strengthen Check Point's leadership position
- Contribute to broader regional and global marketing initiatives, sharing best practices and innovative ideas across the organization
Qualifications
- 5/8+ years of experience in B2B marketing, preferably within cybersecurity, enterprise software, cloud, networking, SaaS or related technology sectors
- Strong experience in field marketing, demand generation, ABM and integrated campaigns, and customer engagement programs
- Proven track record of partnering successfully with Sales to influence pipeline and business growth
- Experience executing executive-level activations, customer programs and industry marketing initiatives
- Strong understanding of the Israeli technology and cybersecurity ecosystem
- Experience with channel, alliance and partner marketing
- Excellent project management and stakeholder management skills
- Experience with Salesforce, Marketo and modern marketing technology platforms
- Strong digital marketing capabilities across email, social media and paid marketing programs
- Outstanding communication, presentation and relationship-building skills
- Fluent Hebrew and English
- Willingness to travel as needed
