Director of Growth Marketing

Description

Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.

We're looking for a Director of Growth to own and oversee account-based experience (ABX), growth marketing, and pipeline acceleration across new business and expansion. You'll own the strategy and execution of how Papaya attracts, engages, and converts target accounts, partnering closely with Sales, SDR, GTM, and Marketing Operations. You'll own the budget and the team behind this engine, and lead the adoption of AI-driven workflows that let the function scale without scaling headcount at the same rate. This is a hands-on, management-and-execution role, built for someone who moves fast in a high-growth environment.

What You'll Do

• Own the strategy and execution of the ABX and growth marketing plan end to end, including account tiering, ICP segmentation, and campaign design, aligned to pipeline and expansion revenue targets.
• Own the pipeline measurement framework: sourced vs. influenced vs. accelerated attribution, with clear reporting tied to win-rate and new-business pipeline goals.
• Manage the growth marketing budget, allocating, forecasting, and reallocating spend based on performance, with full accountability for ROI.
• Lead and develop a team across growth activities, setting priorities, coaching execution, and building bench strength.
• Act as the internal authority on intent and signal data, directing how it shapes account prioritization, outbound sequencing, and campaign targeting.
• Own expansion, upsell, and cross-sell pipeline campaigns in partnership with Sales.
• Integrate event strategy into the growth engine, including pre- and post-event campaigns that convert attendance into pipeline.
• Partner with Sales and SDR leadership to align on target accounts, sharpen outbound execution, and accelerate pipeline velocity.
• Champion AI adoption across the growth function by implementing AI-powered workflows and tools that increase efficiency and campaign scale.
• Identify and activate new growth opportunities through data-driven experimentation, and report performance and insights to GTM leadership.

Requirements

• 7+ years of experience in B2B SaaS marketing, with a proven track record in growth, demand generation, and/or ABX, including 3+ years in a leadership role with direct reports.
• Demonstrated ownership of enterprise and SMB pipeline generation and growth marketing budget, with measurable revenue outcomes.
• Deep experience with ABX frameworks, intent/signal platforms, and marketing automation and CRM tools (e.g., HubSpot, Salesforce, Influ2, G2).
• Highly analytical mindset, with the ability to turn data into actionable insights and a defensible attribution model.
• Hands-on, execution-first operator who is comfortable managing a team while running campaigns directly, and able to move fast in a high-growth environment.
• Hands-on experience applying AI tools to marketing workflows, with genuine interest in scaling a function through automation.
• Exceptional cross-functional collaboration, particularly with Sales and SDR leadership.