Head of Marketing

Description

Spines: #1 Fastest-Growing Book Publishing Platform in the U.S.

At Spines, we’re rebuilding publishing for a new era: powered by technology and built around the author.

Our next-generation publishing platform combines powerful AI with human expertise to help writers publish professionally across every format and in multiple languages. The tools we’re developing make a complex process simple, scalable, and author-first.

Our mission is to make professional publishing possible for everyone, so no great story goes unheard.

We’re growing a team of people who want to shape the future of publishing, driven by craft, purpose, and the opportunity to make a real impact for authors and readers everywhere.

Ready to build what comes next and rewrite the future For creators around the world? Apply now.

About the role:

Spines is a leading technology company in the publishing industry and is currently one of the fastest-growing companies in the U.S. publishing market. Following tens of millions of dollars in funding and rapid global growth, we're looking for a Head of Marketing to build and lead our marketing organization.

This isn't just another marketing leadership role. We're looking for someone who thinks like a business owner, makes data-driven decisions, builds high-performing teams, and knows how to drive growth at a global scale.

What You'll Do

• Lead the company's marketing strategy and own growth targets.
• Manage large-scale performance marketing operations with significant media budgets.
• Build, develop, and mentor a high-performing marketing team while establishing scalable processes.
• Work closely with SDR, Sales, and Executive teams to align marketing with business objectives.
• Define the company's creative direction across both performance marketing and brand, including social media, website, and all digital assets.
• Analyze data, identify trends, and translate insights into business decisions and growth opportunities.

Requirements

• Proven experience leading large-scale marketing operations with substantial advertising budgets.
• Deep expertise in Performance Marketing across Meta, Google, TikTok, Bing, and other acquisition channels.
• Strong understanding of creative strategy and what drives measurable marketing performance.
• Solid knowledge of SEO and GEO.
• Experience building, managing, and mentoring marketing teams.
• A highly analytical mindset with the ability to make data-driven decisions.
• At least 5 years of experience in marketing leadership roles.
• Experience designing and optimizing complex marketing funnels.

Nice to Have:

• Salesforce
• ActiveCampaign
• Make or n8n
• Claude and other AI tools
• Trello or ClickUp