Marketing Automation Manager

Description

Who Are We?

Moovit is on a mission to improve everyday life for people around the world by making urban mobility smarter, easier, and more sustainable. Every day, millions of people rely on Moovit to get where they need to go. Founded in 2012, and now part of Mobileye (Nasdaq: MBLY), Moovit powers the world’s leading consumer mobility app, serving over 1 billion users across more than 3,500 cities worldwide. Our iOS, Android, and Web apps help people confidently navigate public and shared transportation, from route planning and navigation to mobile ticketing.

Moovit’s impact goes far beyond the app. Behind the scenes, we operate the world’s largest repository of transit and urban mobility data, partnering with cities, governments, and transit agencies to reduce congestion, increase ridership, and build smarter, greener cities.

At Moovit, you'll have the opportunity to take responsibility, and see your work make a visible impact on how millions of people experience their cities every day. If you’re excited about building products that do good at scale and solving meaningful real-world challenges, you’ll feel right at home here!

The Role

We are seeking a proactive hands-on Marketing Automation Manager, to lead end-to-end execution and optimization of user communication campaigns, across the customer journey. You will play a key role in driving business impact through data-driven marketing, automation tools, and cross-functional partnerships.

Responsibilities

• Strategy & Lifecycle Management: Own, execute and continuously refine the overarching Marketing Automation roadmap to elevate user retention, engagement, and revenue across multi-channel funnels.
• Experimentation & Optimization: Lead continuous A/B testing on messaging, timing and segmentation, to translate successful experiments into repeatable, scalable frameworks.
• Cross-Functional Collaboration: Partner closely with Product, Analytics, Engineering, Design and Operations to deliver cohesive, high-impact cross-channel initiatives.
• Analytics & Performance Ownership: Leverage reporting dashboards to turn raw marketing data into key operational insights, taking full accountability for key performance metrics and their growth.
• Innovation & AI Integration: Adopt cutting-edge automation capabilities and leverage AI technologies to streamline copywriting, briefing, QA, and reporting workflows.

Requirements

• 4+ years of hands-on experience in marketing automation, CRM, lifecycle, or retention marketing.
• Experience in B2C mobile apps.
• Hands-on expertise with major CRM platforms including Braze (preferred), Customer.io, MoEngage, Iterable, OneSignal, Salesforce, Adobe Marketing Cloud or similar.
• Practical experience using AI tools to streamline workflows, such as copywriting, report generation, or briefing automation.
• Strong data analysis skills with a focus on translating complex metrics into actionable execution steps.
• Familiarity with HTML, CSS and Java script - (advantage).
• Great communication skills and experience working with multiple stakeholders and cross-functional teams.
• A proactive, results-driven mindset with demonstrated experience owning projects end-to-end.
• Complete fluency in written and spoken English.