Product Manager - Base44

Job Description

As a Product Manager, you'll lead one of Base44's newest products end to end: strategy, roadmap, and the calls on what ships. It's already live with real users, there's a lot still to shape, and some of our strongest engineers and designers are already on it. You'll work closely with engineering, AI and design to define what we build, why we build it, and how we measure success.

This is a hands-on role. You should be as comfortable discussing architecture and model behavior with engineers as you are talking to users and digging into data.

What you'll do:

• Own the strategy, roadmap and execution for the product, from discovery to launch and iteration.
• Work closely with engineering and AI teams on technical product decisions: agent capabilities, integrations, and how the product fits into the way teams already build and ship software.
• Deeply understand our users, from solo builders to product, design and engineering teams inside companies, through research, feedback, usage data and hands-on use of the product.
• Define clear requirements, priorities and success metrics, and make fast, well-reasoned trade-offs.
• Use data and experiments to understand how users build, where they get stuck, and what drives activation, retention and growth.
• Track the fast-changing AI landscape and turn new model capabilities into product opportunities.
• Build prototypes and internal tools yourself with Base44 and other AI tools to test ideas quickly.
• Work with Design, Marketing, Sales and Support to make sure what we ship lands well with users.

Qualifications

• 5+ years of experience as a Product Manager, including leading technical products in SaaS, developer tools, platforms or AI.
• A strong technical background: a degree in Computer Science or Engineering, or previous experience as a developer. You understand APIs, data models, backend systems and how modern web apps are built.
• Proven experience owning a product end to end, from idea to launch to growing it over time.
• Hands-on experience with AI products, LLMs or agent-based systems, and a strong intuition for what makes them work well for users.
• Strong analytical skills and a data-driven approach to decisions.
• Excellent communication skills, with the ability to align engineering, design and business teams around a clear product vision.
• A builder mindset: high ownership, a bias for action, and comfort with the speed and ambiguity of a startup.
• Advantages: experience with AI coding tools, developer platforms, PLG products or no-code/low-code tools; hands-on coding experience.

Additional Information

We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language—no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions.

We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it.

We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.