Digital & Content Director

Description

Medison is addressing one of the pharma industry’s most pressing challenges: enabling access to breakthrough therapies for patients with severe and rare diseases in international markets where traditional commercialization models fall short. 

As the creator and leader of the global partnership category, Medison has built a first-of-its-kind unified commercialization platform that enables biotechs to effectively plan, optimize and launch their therapies on a global scale. 

With a strong leadership team and a proven track record, Medison is the partner of choice for innovative biotech companies seeking to expand beyond the US, Western Europe and Japan into regions where most of the world’s population resides. Medison’s affiliate-like model integrates commercial, medical and operational capabilities across diverse geographies, accelerating access and delivering life-changing treatments to more patients, faster. 

Medison is on a mission to ensure that every patient, regardless of where they live, has the opportunity to benefit from breakthrough therapies.

The corporate Marketing & Communications function is being built from the ground up to establish Medison as the category creator and leader, make Medison the partner of choice for biotechs, build investor understanding ahead of a planned IPO, and engage employees as brand advocates.

Role purpose

Own Medison’s owned and paid channels - website, content, social, SEO/GEO and growth and turn awareness into qualified biotech and investor engagement.

Responsibilities

Website & search

• Lead the corporate website rebuild with audience journeys for biotechs, investors and employees; own the site post-launch.
• Own SEO and GEO strategy so Medison owns the category search surface in classic search and AI answer engines; oversee third-party data footprint updates.

Content & social

• Set the content strategy and editorial calendar: flagship e-books, blog, data products, executive and corporate LinkedIn.
• Ensure content is fact-dense, quotable and aligned to the message hierarchy.

Growth & ABM

• Build the ABM engine for the bullseye list (~200 target biotechs) with BD; own paid media, webinars and nurture.
• Own CRM, analytics, dashboards and lead-management infrastructure with IT.

Leadership & budget

• Lead and develop two managers and one specialist; manage digital agencies and the digital/paid budget.
• Report channel performance into the quarterly scorecard.

Requirements

Education

• Relevant master’s degree in marketing, communications, journalism, design, business or a related field.

Experience – must have

• 10+ years in digital marketing, including leading web, content and performance/ABM programs.
• B2B experience, ideally life sciences, healthcare or professional services.
• Hands-on knowledge of SEO and emerging GEO/AI-search practices, analytics and martech (CMS, CRM, marketing automation).
• Experience managing teams, agencies and budgets.

Advantage

• Experience launching a corporate website rebuild.
• Experience with regulated content review processes.

Core skills & competencies

• Data-driven decision-making
• Channel and content strategy
• Martech fluency
• Experimentation mindset
• Team leadership
• Fluent professional English