Marketing Automation Team Lead

Description

We're looking for a hands-on Marketing Automation Team Lead to lead our team and take our CRM and lifecycle marketing capabilities to the next level.

This role combines strategic ownership, people leadership, and hands-on execution, offering the opportunity to build on our existing foundations, shape our marketing automation strategy, establish advanced data-driven processes, and drive customer engagement, retention, and business growth.

Responsibilities

• Lead and develop the Marketing Automation team while remaining highly hands-on.
• Own and execute Pango's CRM and lifecycle marketing strategy, from planning and prioritization to execution and optimization.
• Design and optimize complex customer journeys, automated campaigns, segmentation, and personalized communications.
• Turn customer data and behavioral insights into business opportunities that drive engagement, retention, and growth.
• Collaborate with Marketing, Product, Data, and R&D teams to improve automation capabilities and leverage AI-driven solutions.

Requirements

• 5+ years of hands-on experience in Marketing Automation, CRM, or Lifecycle Marketing.
• At least 2 years of direct people management experience, with a strong hands-on approach.
• Proven experience developing and executing data-driven marketing automation strategies in B2C digital products or consumer-facing applications.
• Strong analytical and business skills, with the ability to translate customer insights into measurable results.
• Strong technical orientation, ownership, and excellent communication and cross-functional collaboration skills.
• Passion for AI, automation, and innovation, with a proactive mindset and a drive for continuous improvement.

Advantages

• Hands-on experience with Braze.
• Experience with Mixpanel, SQL, APIs, webhooks, or marketing data integrations — strong advantage.
• Experience with AI-driven personalization, mobile app marketing, or subscription-based products.