Sales Manager-EU

Description

Regulus is an agile defense-tech startup developing next-generation Counter-Uncrewed Systems (C-UxS), leveraging advanced electronic warfare and kinetic technologies. With combat-proven systems deployed globally, we are expanding our European footprint.

We are seeking an experienced B2G Sales Manager to lead defense and homeland security sales activities across Germany and additional European markets.

This position is ON-SITE.

Key Responsibilities:

• Lead and execute B2G (Business-to-Government) sales activities across Germany and Europe.
• Identify, engage, and manage relationships with governmental customers, defense agencies, and major system integrators.
• Drive full sales lifecycle: opportunity identification, bid and proposal activities, qualification, pricing, contract negotiation, and closing.
• Develop and execute strategic sales plans to expand market presence and achieve revenue targets.
• Understand customer technical requirements and translate them into actionable proposals in collaboration with the engineering and product teams.
• Represent the company at defense exhibitions, industry events, and governmental meetings across Europe.
• Maintain strong awareness of procurement programs, competitors, and regulatory environments within the European defense & HLS ecosystem.

Requirements

The following requirements are essential for success in this role:

• Proven B2G sales experience
• Proven sales experience within GNSS, RF, Radar, EW, or Defense Electronic Systems domains
• Strong network within the German defense industry and familiarity with procurement channels (e.g., Bundeswehr, BAAINBw, system integrators).
• Fluent German (native or near-native level) AND Fluent English
• Self-driven, strategic thinker with the ability to operate independently and as part of an international team.
• Willingness to travel within Germany and internationally as required (40-50% of the time)
• Must be eligible to work in Israel and able to work on-site.
• Bachelor’s degree in Engineering, Physics, or a related technical discipline (Master’s – advantage).